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If you already
have company publicity material then it may be a good
idea to use this as the basis for the site. In particular
you should use the same logos, type faces and colour
schemes so that your corporate identity is maintained.
The most
visited and successful web sites are those that provide
useful information, not only to existing and potential
customers, but also to other people such as students,
schools, hobbyists etc who can use your site as a source
of information. The more people who visit your site,
the better your position on the searcn egines and the
better known your company and products will become.
Some examples of this would be a supermarket web site
that includes recipe pages, a hotel web site that included
a town guide for tourists, a manufacturers web site
that provided some information that may be useful to
school children studying industrial processes.
It is very
important to keep the web site up to date. Always remember
to notify us of any details of product/service changes,
price changes etc. From time to time change pictures.
If possible have a monthly newsletter or special offers
page.
Please remember
that a web site can only be as good as the content.
Text should be clear and concise and photos/digital
images should be of suitable quality. Please also note
that whilst we can reduce images in size, it is rarely
possible to increase the size without an unacceptable
drop in quality.
Ideally you
will provide use with text already typed as a Word document
saved on disk or sent to us by e-mail. If you really
do not have the time to decide what you need we can
advise on text and if necessary type up the text from
you verbal description of the business or from hand
written notes or existing publicity material. If you
do not have suitable photographs we can also visit your
business to take digital photographs for use on your
web site. When we visit you we will also want to take
samples of letterheads, logos, brochures etc so that
your web site reflects your existing corporate image.