There is no point in having a lovely web site if nobody ever sees it. Once your web site has been loaded onto the Internet you need to attract people to the site. The correct design & choice of text for the website is essential if the search engines are to find your site.We will advise on these issues and optimise your web site for the major search engines that people use when researching on the Internet. Well known examples of search engines are : Google, MSN, Cuil and Yahoo. After a few weeks people who put suitable words into the search engines should be lead to your site. For example if you offer accommodation in Kampala then anyone who types in the words ’accommodation Kampala’ into Google should be led to your business and any other Kampala businesses that offer accommodation and have web sites. Search engine listings are free and your ranking depends on the relevance, size & popularity of you site to the search. Google also offer paid for advertising space, but this does not affect your ranking and is no guarentee of a prominent position. However if your business will rely heavily on Internet promotion as a way of advertising then it may be worth paying for this service. We can advise you and manage paid for website promotion on your behalf. 

If you are in a highly competitive market such as tourism or hospitality then unless you have a large site, preferably featuring several hotels or tour companies it may also pay you to subscribe to one or more of the more populat online directories. Thie may also help your site to achieve a high search engine listing,

In addition to the search engine optimisation carried by us on your behalf you can do a great deal yourself to promote your web site. As soon as possible after the site has been loaded onto the Internet you should make sure that the site address is included in all your advertising, publicity material, business cards etc. When talking to customers draw their attention to it , make sure that all your staff are aware that the web site exists and have seen it. Make sure that when potential customers telephone for information they are also told that they can find information about your company on the web site.